Airport marketing. (2021)

• Record Type: Book
• Further Information: Note: Nigel Halpern, Anne Graham.
• Authors: Halpern, Nigel; Graham, Anne, 1958-
• Contents: Figures Tables Preface Acknowledgements Abbreviations 1 Introduction 2 The airport marketing environment 3 Airport customers and segmentation 4 Airport marketing research and route development 5 Airport strategic marketing planning 6 The airport product, brand and experience 7 Airport pricing and incentives 8 Airport distribution and customer relationships 9 Airport promotional mix, partnerships and engagement 10 Airport digital marketing 11 Airport marketing for a more sustainable future 12 Airport crisis communications and marketing Index
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 387.7360688; Airports -- Economic aspects; Airports -- Management; Aeronautics, Commercial -- Economic aspects
• Languages: English
• ISBNs: 9781000466485; 9781000466423; 9781003039563
• Related ISBNs: 9780367483739; 9780367483708
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.