Consumer behaviour : a European outlook /: a European outlook. (2012)

• Record Type: Book
• Further Information: Note: Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
• Other Names: Schiffman, Leon G; Kanuk, Leslie Lazar; Hansen, Håvard
• Contents: An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
• Edition: 2nd ed
• Publisher Details: Harlow, England New York : Pearson Financial Times/Prentice Hall
• Publication Date: 2012
• Extent: 1 online resource (xix, 460 pages), illustrations (chiefly color)
• Subjects: 658.8/342; Consumer behavior -- Europe; Motivation research (Marketing) -- Europe; Consumer behavior; Motivation research (Marketing); Europe; Electronic books
• Languages: English
• ISBNs: 9781299317123; 9780273724254; 0273724258
• Related ISBNs: 129931712X; 9780273736950; 0273736957
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.