Branding with brains : the science of getting customers to choose your company /: the science of getting customers to choose your company. (2010)

• Record Type: Book
• Further Information: Note: Tjaco Walvis.
• Other Names: Walvis, Tjaco
• Contents: Branding With Brains -- Word of gratitude -- Publisher's acknowledgements -- Introduction -- Where branding gets it wrong -- Persuading subconscious minds -- Law No.1: Relevance -- Making your brand uniquely rewarding -- Law No.2: Coherence -- Aligning the business with the brand strategy -- Law No.3: Participation -- Getting your audience to enter the game -- Is this book morally wrong? -- Come again? -- Notes -- Index
• Publisher Details: Harlow, England New York : Financial Times Prentice Hall
• Publication Date: 2010
• Extent: 1 online resource (xv, 244 pages), illustrations
• Subjects: 658.827019; Branding (Marketing) -- Psychological aspects; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780273719953; 0273719955; 9786612645426; 6612645423; 9780273719960; 0273719963
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.