Branding with brains : the science of getting customers to choose your company /: the science of getting customers to choose your company. (2012)

• Record Type: Book
• Further Information: Note: By Tjaco Walvis.
• Other Names: Walvis, Tjaco
• Contents: Where branding gets it wrong -- Persuading subconscious minds -- Law no. 1 : relevance -- Making your brand uniquely rewarding -- Law no. 2 : coherence -- Aligning the business with the brand strategy -- Law no. 3 : participation -- Getting your audience to enter the game -- Is this book morally wrong? -- Come again?
• Publisher Details: Harlow : Financial Times/ Prentice Hall
• Publication Date: 2012
• Extent: 1 online resource (264 pages)
• Subjects: 658.827019; Branding (Marketing) -- Psychological aspects; Business innovation; Business competition
• Languages: English
• ISBNs: 9780273746843; 0273746847
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.