Advertising and the Marketplace : An Economics Perspective /: An Economics Perspective. (2021)

• Record Type: Book
• Further Information: Note: Lynne Pepall, Dan Richards.
• Authors: Pepall, Lynne; Richards, Dan
• Contents: Contents: Introduction to Advertising and the Marketplace: An Economics Perspective 1. Foundations 2. The Rise of Advertising and the Economics of Advertising 3. Advertising and the Value of Information 4. Non-Informative Advertising, Consumer Behavior, and Welfare 5. Advertising and Competition 6. Advertising and Consumer Behavior: Empirical Evidence 7. Empirical Evidence on Advertising and Market Outcomes 8. Deceptive Advertising and Puffery 9. Advertising, Signaling, and Product Quality 10. Networks, Platforms, and Advertising 11. Platforms Advertising: Pricing and Profitability 12. Platforms, Advertising, and Competition Policy Index.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2021
• Extent: 1 online resource (304 pages)
• Subjects: BUSINESS & ECONOMICS -- Advertising & Promotion; Advertising industry; BUSINESS & ECONOMICS -- Industries -- Media & Communications; BUSINESS & ECONOMICS -- Economics -- Theory; Economic theory & philosophy
• Languages: English
• ISBNs: 9781788978125; 1788978129
• Related ISBNs: 9781788978118
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.