Portfolio building activities in social media : exercises in strategic communication /: exercises in strategic communication. (2021)

• Record Type: Book
• Further Information: Note: Karen Freberg.
• Authors: Freberg, Karen June
• Contents: Part I: Foundation for Creating a Strategic Mindset; Chapter 1: Introduction to Social Media: An art and science; Chapter 2: Ethical and Legal Fundamentals of Social Media; Chapter 3: Personal and Professional Branding for Social Media; Chapter 4: Diversity and Inclusion in Social Media; Chapter 5: Industry Qualifications and Roles in Social Media; Chapter 6: Research in Social Media: Listening, Monitoring, and Analysis; Part II: Understanding SM Strategy (Creative and Scientific Approaches); Chapter 7: Strategic Planning for Social Media; Chapter 8: Influencer Marketing; Chapter 9: Paid Media; Chapter 10: Strategic Writing for Social Media; Chapter 11: Audience Segmentation and Analysis; Chapter 12: Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages); Chapter 13: Measurement, Evaluation, Budget and Calendar Considerations for Social Media; Part IV: Application and Future Considerations; Chapter 14: How social media is applied: Exploring different specializations + case studies I; Chapter 15: How social media is applied: Exploring different specializations + case studies II; Chapter 16: What does the Social Media World have that is new?
• Edition: Second edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 659.202854678; Internet marketing; Internet in publicity; Internet in public relations; Social media
• Languages: English
• ISBNs: 9781071828052
• Related ISBNs: 9781071828038
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.