Strategic communication and AI : public relations with intelligent user interfaces /: public relations with intelligent user interfaces. (2021)

• Record Type: Book
• Further Information: Note: Simon Moore, Roland Hübscher.
• Authors: Moore, Simon; Hübscher, Roland
• Contents: 1. Intelligent User Interfaces (IUIs): The next generation of digital communication 2. Immersive communication: Virtual and augmented realities 3. Artificial Intelligence, Emotions & Trust: Feeling is believing 4. Walk Like Us, Talk Like Us: Listening and learning interfaces 5. From Talking to Persuasion: Obstacles and opportunities 6. PR and the interface ‘face’: Harnessing hyper-personalized persuasion
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 005.437; User interfaces (Computer systems); Artificial intelligence; Human-computer interaction
• Languages: English
• ISBNs: 9781000482102; 9781000482089; 9781003111320
• Related ISBNs: 9780367627799
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.