Social media for strategic communication : creative strategies and research-based applications /: creative strategies and research-based applications. (2021)

• Record Type: Book
• Further Information: Note: Karen Freberg.
• Authors: Freberg, Karen June
• Contents: PART I • FOUNDATION FOR CREATING A STRATEGIC MINDSET; Chapter 1 • Introduction to Social Media: An Art and Science; Chapter 2 • Ethical and Legal Fundamentals in Social Media; Chapter 3 • Personal and Professional Branding for Social Media; Chapter 4 • Diversity and Inclusion in Social Media; Chapter 5 • Industry Qualifications and Roles in Social Media; Chapter 6 • Research in Social Media: Monitoring, Listening, and Analysis; PART II • UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES); Chapter 7 • Strategic Planning for Social Media; Chapter 8 • Influencer Marketing; Chapter 9 • Paid Media; Chapter 10 • Strategic Writing for Social Media; Chapter 11 • Audience Segmentation and Analysis; Chapter 12 • Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages); Chapter 13 • Measurement, Evaluation, Budget and Calendar Considerations for Social Media; PART III • APPLICATION AND FUTURE CONSIDERATIONS; Chapter 14 • How social media is applied: Exploring different specializations + case studies I; Chapter 15 • How social media is applied: Exploring different specializations + case studies II; Chapter 16 • What does the Social Media World have that is new?; PART I • FOUNDATION FOR CREATING A STRATEGIC MINDSET; Chapter 1 • Introduction to Social Media: An Art and Science; Chapter 2 • Ethical and Legal Fundamentals in Social Media; Chapter 3 • Personal and Professional Branding for Social Media; Chapter 4 • Diversity and Inclusion in Social Media; Chapter 5 • Industry Qualifications and Roles in Social Media; Chapter 6 • Research in Social Media: Monitoring, Listening, and Analysis; PART II • UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES); Chapter 7 • Strategic Planning for Social Media; Chapter 8 • Influencer Marketing; Chapter 9 • Paid Media; Chapter 10 • Strategic Writing for Social Media; Chapter 11 • Audience Segmentation and Analysis; Chapter 12 • Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages); Chapter 13 • Measurement, Evaluation, Budget and Calendar Considerations for Social Media; PART III • APPLICATION AND FUTURE CONSIDERATIONS; Chapter 14 • How social media is applied: Exploring different specializations + case studies I; Chapter 15 • How social media is applied: Exploring different specializations + case studies II; Chapter 16 • What does the Social Media World have that is new?;
• Edition: Second edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 302.231; Social media; Communication in organizations; Internet in publicity; Persuasion (Psychology)
• Languages: English
• ISBNs: 9781071826898
• Related ISBNs: 9781071826874
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.