Strategic sport communication : traditional and transmedia strategies for a global sports market /: traditional and transmedia strategies for a global sports market. (2021)

• Record Type: Book
• Further Information: Note: W. Timothy Coombs, Jennifer L. Harker.
• Authors: Coombs, W. Timothy; Harker, Jennifer L
• Contents: 1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4. Scanning and Monitoring 5. Researching and Refining Opportunities and Threats 6. Planning: Creating Guidance for Action 7. Communicating: Creating the Final Messages 8. Evaluating: Assessing Success or Failure and Learning 9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective 10. Culture and Sport 11. Athlete Health and Safety 12. Crisis Communication and Reputation Management in Sports
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 070.449796; Communication in sports; Mass media and sports; Sports and globalization; Sports -- Marketing
• Languages: English
• ISBNs: 9781000437379; 9781000437355; 9781003031161
• Related ISBNs: 9780367902995; 9780367898724
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.