Research methods for business students. (2020)

• Record Type: Book
• Further Information: Note: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.
• Authors: Saunders, M. N. K; Lewis, Philip, 1945-; Thornhill, Adrian
• Contents: 1 Business and management research, reflective diaries and the purpose of this book 2 Choosing a research topic and developing your research proposal 3 Critically reviewing the literature 4 Understanding research philosophy and approaches to theory development 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Utilising secondary data 9 Collecting data through observation 10 Collecting primary data using research interviews and research diaries 11 Collecting primary data using questionnaires 12 Analysing data quantitatively 13 Analysing data qualitatively 14 Writing and presenting your project report Bibliography Appendices Glossary Index.
• Edition: Eighth Edition
• Publisher Details: Harlow : Pearson
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource
• Subjects: 650.072; Business -- Research; Business -- Research -- Data processing
• Languages: English
• ISBNs: 9781292208800; 1292208805
• Related ISBNs: 9781292208787
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.