European venture toolbox : the path for smes to grasp and defend opportunities /: the path for smes to grasp and defend opportunities. (2021)

• Record Type: Book
• Further Information: Note: Nicholas H. Kirk, Lamberto Zollo.
• Authors: Kirk, Nicholas H; Zollo, Lamberto
• Contents: Part I Chapter 1. The rationale for Entrepreneurship and a structure to navigate through its uncertainty Chapter 2. Talking to customers and looking for problems Chapter 3. Identifying and describing novel value Chapter 4. Meeting market's expectations: the importance of early prototyping and validation Chapter 5. Framing and positioning in the bigger picture Chapter 6. EU vs US: The European position in the global frame Part II Case Study: Olive Oil Commercialization Part III Practitioners' notes. Introduction Practitioners' note 1. Vision Structuring Practitioners' note 2. Beachhead Market Selection Practitioners' note 3. Value Proposition Definition Practitioners' note 4. People Orchestration Practitioners' note 5. Financial Viability Practitioners' note 6. Return and Risk Optimality Practitioners' note 7. Selling & Negotiation Practitioners' note 8. Fundraising Practitioners' note 9. Execution Modalities.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 338.04094; Entrepreneurship -- Europe; Small business -- Europe -- Management; Small business -- Europe -- Decision making; Risk management -- Europe
• Languages: English
• ISBNs: 9781801173209; 9781801173186
• Related ISBNs: 9781801173193
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.