Corporate brand design : developing and managing brand identity /: developing and managing brand identity. (2021)
- Record Type:
- Book
- Title:
- Corporate brand design : developing and managing brand identity /: developing and managing brand identity. (2021)
- Main Title:
- Corporate brand design : developing and managing brand identity
- Further Information:
- Note: Mohammad Mahdi Foroudi, Pantea Foroudi.
- Authors:
- Foroudi, Mohammad Mahdi
Foroudi, Pantea, 1974- - Contents:
- Introduction Pantea Foroudi Part I: Introduction to Corporate Brand Design 1. The Emergence, Development, and Changing Uses of Corporate Brand Design, 1760 to Date Pantea Foroudi 2. Corporate Brand Design Management from Different Perspectives Mohammad Mahdi Foroudi, Flora Mahdavi, and Pantea Foroudi Part II: Corporate Brand Signature Management 3. Corporate Brand Signature Management: Logo, Design, Typeface, and Colour Pantea Foroudi and T. C. Melewar 4. Corporate Brand Signature: Image and Reputation Pantea Foroudi and Flora Mahdavi Part III: Corporate Architecture Design 5. Corporate Architecture Design Management Mohammad Mahdi Foroudi, Mohammad Foroud Foroudi, and Pantea Foroudi 6. Corporate Architecture Design and Human Factors, Needs, and Performance Mohammad Mahdi Foroudi, Mohammad Foroud Foroudi, and Pantea Foroudi 7. Corporate Architecture Design, Corporate Identity, and Identification Mohammad Mahdi Foroudi, John M. T. Balmer, and Pantea Foroudi Part IV: Corporate Brand Website Design 8. Corporate Brand Website Design Management Pantea Foroudi, Mohammad Mahdi Foroudi, and Elena Ageeva 9. Corporate Brand Website Design, Image, Identification, and Loyalty Pantea Foroudi, Mohammad Mahdi Foroudi, and Elena Ageeva Part V: Corporate brand Sensuality 10. Evolution of branding: Towards an historical understanding of the concept branding, experience, and senses Tugra Nazli Akarsu 11. Evolution of senses: From no-nonsense era to the rise of sensory marketing Tugra NazliIntroduction Pantea Foroudi Part I: Introduction to Corporate Brand Design 1. The Emergence, Development, and Changing Uses of Corporate Brand Design, 1760 to Date Pantea Foroudi 2. Corporate Brand Design Management from Different Perspectives Mohammad Mahdi Foroudi, Flora Mahdavi, and Pantea Foroudi Part II: Corporate Brand Signature Management 3. Corporate Brand Signature Management: Logo, Design, Typeface, and Colour Pantea Foroudi and T. C. Melewar 4. Corporate Brand Signature: Image and Reputation Pantea Foroudi and Flora Mahdavi Part III: Corporate Architecture Design 5. Corporate Architecture Design Management Mohammad Mahdi Foroudi, Mohammad Foroud Foroudi, and Pantea Foroudi 6. Corporate Architecture Design and Human Factors, Needs, and Performance Mohammad Mahdi Foroudi, Mohammad Foroud Foroudi, and Pantea Foroudi 7. Corporate Architecture Design, Corporate Identity, and Identification Mohammad Mahdi Foroudi, John M. T. Balmer, and Pantea Foroudi Part IV: Corporate Brand Website Design 8. Corporate Brand Website Design Management Pantea Foroudi, Mohammad Mahdi Foroudi, and Elena Ageeva 9. Corporate Brand Website Design, Image, Identification, and Loyalty Pantea Foroudi, Mohammad Mahdi Foroudi, and Elena Ageeva Part V: Corporate brand Sensuality 10. Evolution of branding: Towards an historical understanding of the concept branding, experience, and senses Tugra Nazli Akarsu 11. Evolution of senses: From no-nonsense era to the rise of sensory marketing Tugra Nazli Akarsu 12. Sensory marketing: Environmental psychology theory approach Tugra Nazli Akarsu 13. Sensory marketing: Visual cues and Audial cues Tugra Nazli Akarsu 14. Sensory marketing: Olfactory cues and Haptic cues Tugra Nazli Akarsu 15. Gustative signatures as corporate brand identifiers: Exploring the sensuality of taste as a marketing strategy Dongmei Zha … (more)
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.827
Branding (Marketing)
Consumer satisfaction
Marketing -- Management - Languages:
- English
- ISBNs:
- 9781000459067
9781000459029 - Related ISBNs:
- 9780367515027
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.637290
- Ingest File:
- 06_025.xml