Applied mass communication theory : a guide for media practitioners /: a guide for media practitioners. (2021)

• Record Type: Book
• Further Information: Note: Jack Rosenberry, Lauren A. Vicker.
• Authors: Rosenberry, Jack; Vicker, Lauren A, 1953-
• Contents: 1 Theory and the Study of Communication 2 Historical Developments in Mass Communication Theory 3 The Individual Perspective on Mass Communication Theory 4 The Sociological Perspective on Mass Communication Theory 5 The Alternative Paradigms of Critical and Cultural Studies 6 International Communication Theories 7 Research Principles and Practices 8 Quantitative Research Methods 9 Qualitative Research Methods 10 Beyond Theory and Research
• Edition: Third edition
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.23072; Mass media -- Research; Mass media -- Philosophy
• Languages: English
• ISBNs: 9781000453614; 9781000453584; 9781003121695
• Related ISBNs: 9780367639914; 9780367630362
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.