Million dollar micro business : how to turn your expertise into a digital online course /: how to turn your expertise into a digital online course. (2021)

• Record Type: Book
• Further Information: Note: Tina Tower.
• Authors: Tower, Tina
• Contents: About the author ix Acknowledgements xi Introduction xv Part I: How it begins 1 1 Start small 3 2 Personal branding 5 3 Time management 9 4 Overcome your fear 13 Success story: James Wedmore — Business By Design 19 Part II: Create that first idea 33 5 Get clear on your idea 35 6 Set up your new business 57 7 Map out your signature course 71 8 Develop your course content 79 9 Design your point of difference 97 10 Design your brand and what you stand for 105 11 Nail your first offer and program 119 Success story: Kayse Morris — The CEO Teacher 135 Part III: Launch it out into the world 147 12 Build your digital learning website 149 13 Content marketing 165 14 Build your list 181 15 Sell your services from a virtual stage 189 Success story: Tracy Harris — Mums With Hustle 197 Part IV: Growth 205 16 The comparison trap 207 17 Embrace automation and software 211 18 Become a systems nerd 217 19 Your micro team 223 20 Outsourcing vs in-house team 229 21 Ditch the guilt 235 Success story: Clint Salter — Dance Studio Owners Association 239 Part V: Welcome to the new world 253 22 Manage your money: cash flow vs profit 255 23 Say no to protect your energy 265 24 Design life your way 271 25 Where to from here? 277 Success story: Denise Duffield-Thomas — Chillpreneur 285 Resources 295 Index 299
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 650.785; Business -- Computer programs; Expertise -- Computer programs; Instructional systems -- Design; Educational technology
• Languages: English
• ISBNs: 9780730392088
• Related ISBNs: 9780730392071
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.