Dynamics of media writing : adapt and connect /: adapt and connect. (2021)

• Record Type: Book
• Further Information: Note: Vincent F. Filak.
• Authors: Filak, Vincent F
• Contents: Part I: THE BASICS YOU NEED, REGARDLESS OF FIELD; Chapter 1: Know Your Audience; Chapter 2: Being Accurate, Relying on the Facts; Chapter 3: Grammar, Style and Language Basics; Chapter 4: Basic Media Writing; Chapter 5: Interviewing; Chapter 6: Writing for Websites and Blogs; Chapter 7: Social Media; Chapter 8: Law and Ethics in Media Writing; Part II: FOCUS ON NEWS MEDIA; Chapter 9: Reporting: The Basics and Beyond; Chapter 10: Writing for Traditional Print News Products; Chapter 11: Writing for Broadcast; Part III: FOCUS ON MARKETING MEDIA; Chapter 12: Public Relations; Chapter 13: Advertising; Chapter 14: Marketing
• Edition: Third edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 808.0663; Mass media -- Authorship; Journalism
• Languages: English
• ISBNs: 9781544385679
• Related ISBNs: 9781544385686
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.