Public speaking for leaders : communication strategies for the global market /: communication strategies for the global market. (2021)

• Record Type: Book
• Further Information: Note: Apoorva Bharadwaj and Pragyan Rath.
• Authors: Bharadwaj, Apoorva; Rath, Pragyan
• Contents: This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic maneuvers for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as OR-ACTION (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content and business-product presentations; Customizes speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioral economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.
• Edition: 1st
• Publisher Details: New Delhi : Routledge India
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 808.51; Business communication; Public speaking; Rhetoric; Leadership
• Languages: English
• ISBNs: 9781000412536; 9781000412529; 9781003191056
• Related ISBNs: 9780367030520; 9781032042350
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.