Marketing long-term and senior care services. (2021)

• Record Type: Book
• Further Information: Note: Edited by William Winston.
• Authors: Winston, William
• Editors: Winston, William J
• Contents: ContentsPreface Is the Future of Health Marketing Going to Be Directed by Videotex Systems? Marketing Long Term and Senior Care Services Marketing Services for Seniors Increasing Competition Will Expand the Healthcare Marketer’s Role The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer Challenges in Marketing Mental Health Senior Services Skilled Nursing Facility Marketing: A Better Piece of Pie Control of the Marketing Effort in Health Care Organizations Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 362.160688; Older people -- Long-term care -- Marketing
• Languages: English
• ISBNs: 9781317941873
• Related ISBNs: 9781317941880; 9781315860169
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.