Marketing and the library. (2021)
- Record Type:
- Book
- Title:
- Marketing and the library. (2021)
- Main Title:
- Marketing and the library
- Further Information:
- Note: Gary Ford.
- Authors:
- Ford, Gary
- Editors:
- Ford, Gary T
- Contents:
- ContentsIntroduction Megatrend Marketing: Creating the Library’s Future Library Market Segmentation: An Effective Approach for Meeting Client Needs The ABCs of Implementing Library Marketing Distribution of the Library’s Product: The Need for Innovation Marketing Myopia Reference Notes Included
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2021
- Extent:
- 1 online resource
- Subjects:
- 021.7
Libraries -- Public relations
Libraries -- Marketing - Languages:
- English
- ISBNs:
- 9781317941811
- Related ISBNs:
- 9781317941828
9781315860145 - Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.626104
- Ingest File:
- 05_034.xml