Creating a successful digital presence : objectives, strategies and tactics /: objectives, strategies and tactics. (2021)

• Record Type: Book
• Further Information: Note: Gordon Fletcher, Noel Adolphus.
• Authors: Fletcher, Gordon; Adolphus, Noel, 1975-
• Contents: Part I: Concepts 1. What is a digital presence? 2. You need a digital presence 3. You need a strategic digital presence 4. Personas: Understanding your audience 5. Ethical and legal issues Part II: Planning 6. What is a Theory of Change? 7. Tactics for building your presence 8. Content is king Part III: Delivery 9. Build the parts: The components of your digital presence 10. Look and feel: Make your presence reflect you 11. Curation: Sharing with your audience 12. Connect: Find friends and create advocates through social media 13. Search: Build visibility and draw an audience to you 14. Measure: From SMART to SMARTER Part IV: Maintenance 15. Maintaining your digital presence 16. Securing your digital presence Part V: Extending 17. Extend your value proposition 18. Digital by default: Future tools and opportunities
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.202854678; Public relations; Social media; Branding (Marketing); Internet in public relations; Internet marketing
• Languages: English
• ISBNs: 9781000416558; 9781000416503; 9781003026587
• Related ISBNs: 9780367460341; 9780367460372
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.