Globalising everyday consumption in India : history and ethnography /: history and ethnography. (2021)

• Record Type: Book
• Further Information: Note: Edited by Bhaswati Bhattacharya and Henrike Donner.
• Editors: Bhattacharya, Bhaswati, 1945-; Donner, Henrike
• Contents: Introduction Bhaswati Bhattacharya and Henrike Donner 1. Notes on the Advertisement and the Advertising Agency in India’s Twentieth Century Arvind Rajagopal 2. A Magic System? Print Advertising in Colonial Tamil Nadu A.R. Venkatachalapathy 3. Making the Ideal Home? Advertising of Electrical Appliances and the Education of the Middle Class Consumer in Bombay. 1925-40 Douglas Haynes 4. Wooing Indians with New Smokes: Cigarette and Bidi Advertising in British India Kathinka Sinha-Kerkhoff 5. Creating Desire: In the Name of the Nation Chilka Ghosh 6. Consuming Domesticity: Creating Consumers for the Middle Class House in India, 1920-1960 Abigail Mc Gowan 7. Drink it the Damn Way We Want: Some Reflections on the Promotion and Consumption of Coffee in 20th Century India Bhaswati Bhattacharya 8. From Housewife to Chief Consumer: Bengali Middle-class Women Negotiating Neoliberal Commodity Markets in the Home Henrike Donner 9. Consumer Citizenship and Indian Muslim Youth Tabassum Ruhi Khan 10. Consuming Credit: Microfinance and Making Credit Markets at the Bottom of the Pyramid Sohini Kar
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 339.470954; Consumption (Economics) -- India -- History; Consumers -- India; Middle class -- India -- History; Marketing -- India
• Languages: English
• ISBNs: 9780429603518; 9780429609039; 9780429058059
• Related ISBNs: 9780367178529
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.