How to fast-track your academic career : a guide for mid-career scholars /: a guide for mid-career scholars. (2021)

• Record Type: Book
• Further Information: Note: Edited by Adam Lindgreen, C.A. Di Benedetto, John Nicholson, Joëlle Vanhamme.
• Editors: Lindgreen, Adam; Di Benedetto, C. Anthony; Nicholson, John; Vanhamme, Joëlle
• Contents: Contents: Introduction to How to Fast-Track Your Academic Career 1 Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson PART 1 GETTING STARTED 1 Becoming a business-to-business marketing scholar 13 Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko de Ruyter, Lisa Ellram, Christian Grönroos, Michael Hutt, Douglas M. Lambert, Ajay Kohli, Selma Kadić Maglajlić, Matthew Robson, and Michel van der Borgh 2 Balancing like an academic 38 Adam Lindgreen and C. Anthony Di Benedetto PART 2 GENERATING IDEAS AND SETTING UP FOR SUCCESS 3 Developing original, courageous ideas 51 Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock 4 Building research groups 61 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé 5 Writing research funding applications 97 Adam Lindgreen, C. Anthony Di Benedetto, Camilla Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven Pattinson, Ann Højbjerg Clarke, and Zaheer Khan 6 Undertaking cross-disciplinary research 118 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Michel van der Borgh 7 Collaborating with practitioners 129 C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, and Ann Højbjerg Clarke PART 3 WORKING WITH STUDENTS 8 Guiding Ph.D. students 150 C. Anthony Di Benedetto, Adam Lindgreen, and Torsten Ringberg In collaboration with Audhesh Paswan, Laura Peracchio, David Luna, Peter Naudé, Rod Brodie, John Nicholson, Markus Reihlen, Matthew Robson, Ken Peattie, and Hans Baumgartner 9 Translating research into teaching 173 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé PART 4 GETTING PUBLISHED 10 Framing a manuscript 189 Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ad de Jong, Luigi De Luca, Heiner Evanschitzky, Michael Mol, Robert Morgan, John Nicholson, and Tobias Schäfers 11 Developing conceptual frameworks for business-to-business marketing 204 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Elina Jaakkola 12 Writing a case-study methodology section 225 Adam Lindgreen, C. Anthony Di Benedetto, and Michael B. Beverland 13 Writing articles for premier academic journals 236 Peter LaPlaca, Adam Lindgreen, and Joëlle Vanhamme 14 Revising for premier academic journals 257 Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, and C. Anthony Di Benedetto 15 Reviewing manuscripts 273 Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Maja Arslanagić-Kalajdžić, Ad de Jong, Stephan Henneberg, Kristian Möller, John Nicholson, Mark Parry, Audhesh Paswan, Gerrit van Bruggen, Joëlle Vanhamme, and Chun Zhang PART 5 BEING RELEVANT 16 Getting research cited 295 Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Julia A. Fehrer, and Michel van der Borgh 17 Defining, identifying, and measuring societal value 313 Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert PART 6 OFFERING OUR FINAL THOUGHTS 18 Offering our final thoughts on How to Fast-Track Your Academic Career 349 Adam Lindgreen and C. Anthony Di Benedetto Appendix 1: Example of charters for research groups: IMP and CMP 353 C. Anthony Di Benedetto and Adam Lindgreen Appendix 2: Revising and resubmitting: Go configure: the mix of purchasing practices to choose for your supply base 357 Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, and Wesley J. Johnston Index 388.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 378.12023; College teachers -- Vocational guidance
• Languages: English
• ISBNs: 9781839101786
• Related ISBNs: 9781839101779
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.