Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism. (2021)

• Record Type: Book
• Further Information: Note: Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young, Duncan Light.
• Editors: Rose-Redwood, Reuben; Vuolteenaho, Jani; Young, Craig; Light, Duncan
• Contents: Preface Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young and Duncan Light Introduction: Naming rights, place branding, and the tumultuous cultural landscapes of neoliberal urbanism Reuben Rose-Redwood, Jani Vuolteenaho, Craig Young and Duncan Light 1. "This venue is brought to you by. . .": the diffusion of sports and entertainment facility name sponsorship in urban Europe Jani Vuolteenaho, Matthias Wolny and Guy Puzey 2. Scalar tensions in urban toponymic inscription: the corporate (re)naming of football stadia Dominic Medway, Gary Warnaby, Leah Gillooly and Steve Millington 3. Who owns the name? Fandom, social inequalities and the contested renaming of a football club in Timişoara, Romania Remus Creţan 4. Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco Erin McElroy 5. "Turn your brand into a destination": toponymic commodification and the branding of place in Dubai and Winnipeg Reuben Rose-Redwood, Maral Sotoudehnia and Eliot Tretter 6. City renaming as brand promotion: exploring neoliberal projects and community resistance in New Zealand Robin Kearns and Nicolas Lewis Afterword: The names of urban dispossession David Madden
• Edition: 1st
• Publisher Details: Routledge
• Publication Date: 2021
• Extent: 1 online resource (151 pages)
• Languages: English
• ISBNs: 9781000404258; 1000404250
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.