A research agenda for place branding. (2021)

• Record Type: Book
• Further Information: Note: Edited by Dominic Medway, Gary Warnaby, John Byrom.
• Editors: Medway, Dominic; Warnaby, Gary; Byrom, John
• Contents: Contents: 1 Place branding's present and past realities, and future research agendas 1 Dominic Medway, Gary Warnaby and John Byrom PART I GOVERNANCE 2 Place branding and the neoliberal class settlement 19 Aram Eisenschitz 3 Computational approaches to place branding: A call for a theory-driven research agenda 33 Efe Sevin 4 Demystifying participation and engagement in the branding of urban places 47 Andrea Insch 5 The spatial planning–place branding nexus: A research agenda for spatial development 67 Eduardo Oliveira, Kristof Van Assche and Raoul Beunen PART II CONTEXTS 6 Place branding and locational decisions: Taking a behavioural economics perspective? 87 Aleks Vladimirov and Gary Warnaby 7 Global city branding 101 Adriana Campelo 8 The Nordic wave in place branding: Global implications and relevance 117 Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy 9 The tale of three cities: Place branding, scalar complexity and football 131 Steve Millington, Chloe Steadman, Gareth Roberts and Dominic Medway 10 Sustainable Development Goals in place branding: Developing a research agenda 151 Anette Therkelsen, Laura James and Henrik Halkier 11 Keeping pace with the digital transformation of place 163 Brendan James Keegan PART III EXPERIENCE 12 Posthuman phenomenology: What are places like for nonhumans? 183 Jack Coffin 13 Co-creation of place brands? 201 Jenny Rowley and Sonya Hanna 14 Tourism, the burden of authenticity and place branding 215 Maria Lichrou and Lisa O'Malley 15 Making 'sense' of place branding: Adopting a sensemaking, sensefiltering and sensegiving lens 233 Laura Reynolds and Nicole Koenig-Lewis 16 Considering place and the sensorium through the lens of non-representational theory 247 Simon Cryer PART IV CREATIVITY 17 Illuminating identity: The capacity of light festivals to enhance place? 267 Tim Edensor 18 'The artist in you': Thinking differently about place branding research 283 Mihalis Kavaratzis and Gary Warnaby 19 Peak place marketing: My part in its downfall 301 Stephen Brown Index 313.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 910.688; Place marketing; Place marketing -- Research
• Languages: English
• ISBNs: 9781839102851
• Related ISBNs: 9781839102844
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.