Modern political campaigns : how professionalism, technology, and speed have revolutionized elections /: how professionalism, technology, and speed have revolutionized elections. (2021)

• Record Type: Book
• Further Information: Note: Michael D. Cohen.
• Authors: Cohen, Michael D
• Contents: Contents Preface Introduction Chapter 1 – Parties and Elections Chapter 2 — Planning and Management Chapter 3 — Fundraising Chapter 4 — Independent Groups Chapter 5 — Vulnerability and Opposition Research Chapter 6 — Data and Analytics Chapter 7 — Focus Groups and Polling Chapter 8 — Earned Media Chapter 9 — Paid Media Chapter 10 — Social Media Chapter 11 — Field Operations Chapter 12 — The New Permanent Campaign Afterword Acknowledgments Appendix Index
• Publisher Details: Lanham : Rowman & Littlefield Publishers
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 324.70973; Political campaigns -- United States; Political campaigns -- Technological innovations -- United States; Campaign management -- United States; Campaign management -- Technological innovations -- United States
• Languages: English
• ISBNs: 9781538153819
• Related ISBNs: 9781538153802
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.