Digital marketing and social media strategies for tourism and hospitality organizations. (2021)

• Record Type: Book
• Further Information: Note: Ahmet Ozturk, Murat Hancer.
• Authors: Öztürk, Ahmet; Hançer, Murat, 1970-
• Contents: Contents Ch 1 Definition and functionality of social media Seza Zerman Ch 2 Thematic social media research trends in hospitality and tourism Marwa Al-Busaidi and Khaldoon Nusair Ch 3 Social media marketing activities: Studying social identification, trust, value and loyalty Faizan Ali, Abraham Terrah, Seden Dogan and Cihan Cobanoglu Ch 4 The role of social media marketing in the travel planning and decision-making processes of today's travelers Aysegul Gunduz Songur and Gozde Turktarhan Ch 5 The Instagram effect on the transformation of tourist behavior to overtourism Ilke Basarangil Ch 6 The role of emoji use in destination decision making Alaattin Basoda, Seden Dogan, and Cihan Cobanoglu Ch 7 Content marketing: Definition, cases, and helpful tactics Linchi Kwok Ch 8 Contextual factors influencing hotel mobile app satisfaction Liza Cobos Ch 9 Big data analytics and database marketing Guntekin Simsek and Sule Kaya Ch 10 Customer relationship management through blockchain technology Ugur Tandogan Ch 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities Mark Baker and Arthur Huang Index.
• Publisher Details: Oxford : Goodfellow Publishers
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 910.688; Tourism -- Marketing; Internet marketing
• Languages: English
• ISBNs: 9781911635499
• Related ISBNs: 9781911635475; 9781911635482
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.