The value of design in retail and branding. (2021)

• Record Type: Book
• Further Information: Note: Katelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis.
• Authors: Quartier, Katelijn; Petermans, Ann; Melewar, T. C; Dennis, Charles (Charles E.)
• Contents: Introduction; A.Petermans and K.Quartier The value of DESIGN Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S. Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A. Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J. Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E. The value of EXPERIENCE Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I. Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S. Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R. Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B. The value of CONTEXT Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P. Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K. Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J. Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K. The value of INTERDISCIPLINARITY Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K. Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z. Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A. Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Doucé, L. and Willems, K. Conclusion; K.Quartier and A.Petermans.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 747.8521; Store decoration; Stores, Retail -- Design; Branding (Marketing)
• Languages: English
• ISBNs: 9781800715813; 9781800715790
• Related ISBNs: 9781800715806
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.