Managing and Growing a Cultural Heritage Web Presence : A Strategic Guide /: A Strategic Guide. (2011)

• Record Type: Book
• Further Information: Note: Mike Ellis.
• Authors: Ellis, Mike
• Contents: 1. Evaluating what you have now 2. Building a strategic approach 3. Content 4. Marketing 5. Policies and guidelines 6. Traffic and metrics 7. The social web (Web 2.0) 8. The website project process 9. Away from the browser 10. Bringing it all together.
• Edition: 1st
• Publisher Details: London : Facet Publishing
• Publication Date: 2011
• Extent: 1 online resource (240 pages)
• Subjects: ART / Museum Studies; LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Archives & Special Libraries; Library & information sciences; Medical bioinformatics
• Languages: English
• ISBNs: 9781856049153; 1856049159
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.