Social Media for Creative Libraries. (2015)

• Record Type: Book
• Further Information: Note: Phil Bradley.
• Authors: Bradley, Phil
• Contents: 1. An introduction to social media So what is ‘social media’? Complexity and simplicity Cloud-based versus computer-based Browser-based or installed software Solitary or crowd-based Communication Where is data now? Validating content Control through the website, or dispersed Web/internet/social search Information tracked down, or brought to us Getting it right or getting it quickly Connection speeds and storage costs Our roles Web 1.0 was about limitations, social media is about freedom Summary 2. Authority checking Introduction Facebook Twitter LinkedIn Google properties Blogs Other ways to check authority Summary URLs mentioned in this chapter 3. Guiding tools Introduction Home or start pages Pearltrees Google customized search engines Bookmarking packages Blending bookmarks into a social media strategy Summary URLs mentioned in this chapter 4. Current awareness and selective dissemination of information resources Introduction Let the networks take the strain! Tablet-based applications Web-based curation tools News curation by e-mail Summary URLs mentioned in this chapter 5. Presentation tools Introduction Additions to PowerPoint Prezi Interactive presentations Timeline packages Easy-to-create presentations Animated presentations Summary URLs mentioned in this chapter 6. Teaching and training Introduction Screencasting Screencapture Interactive training: Google+ Hangouts Interactive training: other resources MOOCs Advantages and disadvantages of e- learning URLs mentioned in this chapter 7. Communication Introduction ‘Just the facts’ Twitter Facebook Blogging Chat rooms Wikis Sticky note software Google Docs Distributing your content Summary URLs mentioned in this chapter 8. Marketing and promotion – the groundwork Introduction Blending your social media presences Getting past the organization roadblock Search engine optimization (SEO) Location Consumer rather than creator Monitoring tools Summary URLs mentioned in this chapter 9. Marketing and promotion – the practicalities Introduction Images Photographic manipulation Make images more exciting Podcasting Video Augmented reality Summary URLs mentioned in this chapter 10. Creating a social media policy Introduction Why an organization needs a social media policy Defining social media Social media policies for specific tools Personal versus professional The chain of command Dealing with criticism Do’s and don’ts Legal issues How often should a policy be reviewed? Summary URLs mentioned in this chapter Appendix: Social media disasters United Breaks Guitars Never seconds Tweeting from the wrong handle Employees being stupid Turning a negative into a positive Watch the news, don’t just react to it Don’t pick a fight with the internet! Summary 1. An introduction to social media 2. Authority checking 3. Guiding tools 4.Current awareness and selective dissemination of information resources 5. Presentation tools 6. Teaching and training 7. Communication 8. Marketing and promotion – the groundwork 9. Marketing and promotion – the practicalities 10. Creating a social media policy Appendix: Social media disasters.
• Publisher Details: London : Facet Publishing
• Publication Date: 2015
• Extent: 1 online resource (256 pages)
• Subjects: COMPUTERS / Internet / General; Library, archive & information management; Information technology: general issues
• Languages: English
• ISBNs: 9781783300679; 1783300671
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.