Doing business in emerging markets. (2021)

• Record Type: Book
• Authors: Cavusgil, S. Tamer; Ghauri, Pervez N, 1948-; Liu, Leigh Anne
• Contents: Part One: Foundation Concepts; Chapter 1: Emerging Markets - Setting the Stage; Chapter 2: What is an Emerging Market?; Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets; Cases for Part One; Hydrola: A French Company’s Expansion into Emerging Markets; The Brazilian Little way of Doing Business; Cilek – An Emerging Market Company Goes Global; The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives; Part Two: Potential of Emerging Markets; Chapter 4: What Makes Emerging Markets Attractive?; Chapter 5: Assessing Market Potential of Emerging Markets; Cases for Part Two; ATOM – An Italian Family Firm Operating in Brazil; Lenovo – The Global Challenger from an Emerging Market; Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy; Starbucks in Russia – Challenges and Opportunities in an Emerging Market; Part Three: Managing in Emerging Markets; Chapter 6: Managing Operations in Emerging Markets; Chapter 7: Negotiations and Conflict Management in Emerging Markets; Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets; Cases for Part Three; 1MORE - A Late-Mover Headphone Maker in China; Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey; Bottled Water Industry in Uzbekistan: Multinational and Local Firms; Stora Enso – Corporate Reputation in an Emerging Market; An Expatriate Management Experience in Thailand
• Edition: Third edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2021
• Extent: 1 online resource, illustrations
• Subjects: 658.049; International business enterprises; Export marketing; Negotiation in business
• Languages: English
• ISBNs: 9781529760279
• Related ISBNs: 9781526494566; 9781526494559
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.