Building corporate identity, image and reputation in the digital era. (2021)

• Record Type: Book
• Further Information: Note: Edited by T.C. Melewar, Charles Dennis and Pantea Foroudi.
• Editors: Melewar, T. C; Dennis, Charles (Charles E.); Foroudi, Pantea, 1974-
• Contents: Part I: Introduction Chapter 1 - Introduction: Building Corporate Identity, Image and Reputation in the Digital Era Prof TC Melewar, Prof Charles Dennis, and Dr Pantea Foroudi Part II: Building a Corporate Brand Identity Chapter 2 - Corporate identity: Definition and Component Mohammad M. Foroudi and Pantea Foroudi Chapter 3- Managing Marketing Competencies: A framework for understanding antecedents of marketing capability and its relation to company’s core competencies Pantea Foroudi, Khalid Hafeez, and Javad Izadi Chapter 4 - Reputation: Configuring the Symmetrical and Asymmetrical Paths to Architecture in a Retail Setting Mohammad M. Foroudi, Pantea Foroudi and Zhongqi Jin Chapter 5- Conceptualising Sensory Brand Experience: Using Review of Knowledge Fields and Bibliometric Data to Identify Potential Future Research Direction Dongmei Zha, TC Melewar, Zhongqi Jin and Pantea Foroudi Chapter 6 - Corporate brand identity: Virtual space Maria Teresa Cuomo, Cinzia Genovino, Debora Tortora and Alex Giordano Chapter 7- Aesthetic heritage and corporate branding: Luxury heritage brands between tradition and modernity Angela Bargenda Part III: Building a Corporate Brand Image Chapter 8- Corporate Multi-Channel Branding: Platforms for #CorporateBranding Awele Achi, Ogechi Adeola and Francis Chukwuedo Achi Chapter 9- Value co-creation behaviour: Antecedents and Consequences Yousef Alqayed, Pantea Foroudi, Charles Dennis and Kaouther Kooli Chapter 10- An assessment of Customer Experience Concept: Looking Back to Move Forward Dongmei Zha, Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z., and Melewar, TC Chapter 11- Employees occupational identity Maria Jerez, TC Melewar and Pantea Foroudi Chapter 12 - Behavioral intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark Helnaz Ahmadi Lari, Pantea Foroudi and Saheb Imani Chapter 13- Corporate brand image: Technology and innovation in e-tailing Virginia Vannucci and Eleonora Pantano Part IV: Building a Corporate Brand Reputation Chapter 14- Take a New Turn: Relationships between corporate identity management and corporate reputation in a hospitality context Pantea Foroudi, Reza Marvi, Javad Izadi and Pouya Pirzadeh Chapter 15 - Islamic Brand Love Waleed Yousef and Najwa Yousef Chapter 16- Societal corporate branding and political discourse: where brand ethics meets with consumers’ clicktivism Rossella Gambetti, Silvia Biraghi, TC Melewar and Angela Beccanulli Chapter 17- Brand Knowledge, Brand Community and Brand Engagement Suraksha Gupta, Aisha Abuelmaatti and Dongmei Cao Chapter 18 - Building and Sustaining Personal Brand: Examining the Effectiveness of Personal Branding in the Context of Education Marwa Tourky, Pantea Foroudi and Fatma Haji Al-Zadjali Chapter 19- How the digital environment and its user experience effects the customer’s perception of luxury brands and co-creation of Brand Value Nastaran Norouzi Richards-Carpenter and Thimo Grantz Chapter 20 - Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation Dr Shahzeb Hussain
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.285; Corporate image; Branding (Marketing); Reputation; Communication in marketing
• Languages: English
• ISBNs: 9781000382211; 9781000382174; 9781003080572
• Related ISBNs: 9780367531232
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.