Swipe, scan, shop : interactive visual merchandising /: interactive visual merchandising. (2021)

• Record Type: Book
• Further Information: Note: Kate Schaefer.
• Authors: Schaefer, Kate
• Contents: 1. What is Visual Merchandising?Overview of VMWhat it includesWhy it is used (Commerciality)How visual merchandising has progressed2. The History and Evolution of Visual Merchandising History of visual merchandisingEvolution of visual merchandising and displayIncorporating digital technologies Successes and Challenges: Translating the 'See Now, Buy Now' to the sales floorCompany Spotlight: Sephora3. Visual Merchandising and Omnichannel RetailEnhancing the online shopping experienceSocial Media and visual merchandisingUsing mobile devices (Introduce beacon technologies, interactive displays)Mass Customization Company Spotlight: Ted Baker and Google4. Store Planning and DesignWhat is store planning?Square Footage vs. Selling SpaceMaterialsFurnitureSoftware programs/CAD programsTradeshows (ie. GlobalShop)Company Spotlight: Visual Retailing (MockShop) or Retail Smart5. Store InteriorsExperiential retailSensory merchandisingSustainability in visual merchandisingHeat Mapping (Data Analytics)Dwell Time (Data Analytics)Company Spotlight: Amazon (AmazonGo)6. Mannequins and FormsCommunicating through mannequins and formsThe future of mannequins and forms Company Spotlight: Iconome7. Exterior and Window DisplaysInteractive Displays: Who, What, WhyInfrared SensorsFacial RecognitionVirtual RealityAugmented RealityMobile CommerceSocial Media/Mass CustomizationConclusionWhat Might We Expect as the Future of VM?.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2021
• Extent: 1 online resource, illustrations (colour)
• Subjects: 659.15; Merchandising; Shopping -- Technological innovations; Display of merchandise
• Languages: English
• ISBNs: 9781350092860; 9781350092884
• Related ISBNs: 9781350092907; 9781350092877
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.