Now media : the evolution of electronic communication /: the evolution of electronic communication. (2021)

• Record Type: Book
• Uniform Title: Electronic media
• Further Information: Note: Norman Medoff, Barbara K. Kaye.
• Authors: Medoff, Norman J; Kaye, Barbara K
• Contents: Preface Acknowledgments Chapter 1. Opting Into ‘Now’ Media Chapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8K Chapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the Mind Chapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies' Chapter 14. Personal and Social Influence of Media Index
• Edition: Fourth edition
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 384; Broadcasting -- History; Mass media -- History; Digital media -- History; Telecommunication -- History
• Languages: English
• ISBNs: 9781000380538; 9781000380507; 9781003020721
• Related ISBNs: 9780367896751; 9780367897215
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.