Technology Entrepreneurship : Bringing Innovation to the Marketplace /: Bringing Innovation to the Marketplace. (2020)

• Record Type: Book
• Further Information: Note: Natasha Evers, James Cunningham, Thomas Hoholm.
• Authors: Evers, Natasha; Cunningham, James; Hoholm, Thomas
• Contents: PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION.- 1. Policy and environmental conditions for technology entrepreneurship.- 2. Technology entrepreneurs and new technology ventures.- 3. Technology transfer from universities.- PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION. - 4. Innovation and diffusion of technology in products and services.- 5. Intellectual Property and Routes to Commercialisation.- 6. Business modelling: value creation in lean start-ups.- PART III MARKET OPPORTUNITY AND STRATEGY.- 7. Market Validation and Analysis.- 8. The Marketing Strategy.- 9. The Business Plan and Pitching.- PART IV GROWING AND MANAGING THE NEW VENTURE.- 10. Developing teams and building the organisation.- 11. International Entrepreneurship.- 12. Funding and Financing New Ventures.
• Edition: Second edition
• Publisher Details: London : Red Globe Press
• Publication Date: 2020
• Copyright Date: 2021
• Extent: 1 online resource (417 pages)
• Subjects: Business; Management science; Management; Industrial management; Entrepreneurship; Business & Economics -- Entrepreneurship; Entrepreneurship; Business & Economics -- Production & Operations Management; Research & development management
• Languages: English
• ISBNs: 9781352011180
• Related ISBNs: 9781352011173
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.