Political parties and campaigning in Australia : data, digital and field /: data, digital and field. (2021)

• Record Type: Book
• Further Information: Note: Glenn Kefford.
• Authors: Kefford, Glenn
• Contents: Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the 'Ground War'.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 324.70994; Political campaigns -- Australia; Political parties -- Australia; Political campaigns -- Data processing; Data mining -- Political aspects; Australia -- Politics and government
• Languages: English
• ISBNs: 9783030682347
• Related ISBNs: 9783030682330
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.