The marketisation of higher education : concepts, cases, and criticisms /: concepts, cases, and criticisms. (2021)

• Record Type: Book
• Further Information: Note: Edited by John D. Branch, Bryan Christiansen.
• Editors: Branch, John David, 1967-; Christiansen, Bryan, 1960-
• Contents: 1. Introduction2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes3. Emerging Ideas of 'New Governance' in Higher Education4. E-Learning and the Marketisation of Higher Education5. The Place of University Social Responsibility in the Marketisation of Higher Education6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative8. Promoting the Russian Higher Education System in Global Hyper-Competition9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India10. The Digital Transformation of the Commercial Area of a Peruvian Business School11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University12. Gender and the Marketisation of Higher Education: A Nordic Tale13. The Determinants of International Student Mobility in United Kingdom Higher Education14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?15. Service Quality in Higher Education: Where Are We and Where to Go?16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility17. The Footballisation of European Higher Education: Different Fields, Similar Games18. Neoliberal Higher Education and Its Discontents.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 378.101; Education, Higher -- Great Britain -- Marketing; College students as consumers -- Great Britain
• Languages: English
• ISBNs: 9783030674410
• Related ISBNs: 9783030674403
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.