The global private health & fitness business : a marketing perspective /: a marketing perspective. (2021)

• Record Type: Book
• Further Information: Note: Edited by Jerónimo García-Fernández, Pablo Gálvez-Ruiz.
• Editors: García-Fernández, Jerónimo; Gálvez Ruiz, Pablo
• Contents: Chapter 1. Introduction; Jerónimo García-Fernández and Pablo Gálvez-Ruiz Part I. The Europe Industry Chapter 2. The Fitness Industry in The United Kingdom; Ray Algar Chapter 3. The Spanish Fitness Industry; Manel Valcarce Torrente, Jerónimo García-Fernández and Pablo Gálvez-Ruiz Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members´ Loyalty; Vera Pedragosa Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives; Efi Tsitskari, George Tzetzis and Alexios Batrakoulis Chapter 6. Business Models of Lithuanian Fitness Centers; Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas Chapter 7. The Fitness Industry in Turkey; Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz Chapter 8. The Fitness Industry in Italy; Paolo Menconi and Paolo Aldo MariaMonesi Part II. The North – South America industry Chapter 9. The Fitness Industry in The USA; Devin Anderson, Andrew Kim and James Zhang Chapter 10. The Mexico Fitness Industry; Isela Guadalupe Ramos Carranza, Javier Almazán Del Pozo and Rosa Elena Medina Rodríguez Chapter 11. The Fitness Industry in Chile; Daniel Duclos-Bastías and Frano Giakoni Chapter 12. Fitness in Brazil: a Diversified Market; Flávia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento Part III. The Asia – Pacific industry Chapter 13. The Fitness Industry in India: An Overview and Prospects; Linsy Mathew, Rajasekharan Pillai K and Simon George Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning; Duncan Murray and Karen Williams Chapter 15. The Health and Fitness Club Industry in Japan; Yasuhiro Watanabe and Toshie Takahashi Chapter 16. Sports Fitness Industry in China; Liangju Zho, Zhao Wang and Ziqing Tuo Part IV. The Africa and Middle East industry Chapter 17. The Fitness Industry in Morocco; Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca Chapter 18. Saudi Arabia´s Fitness Center Industry: Getting in Shape; Nawaf Almohaimeed and Marta Pérez Villalba Chapter 19. The Fitness Industry in Egypt; Khaled Ebada and Hamdy Mansour Chapter 20. The Fitness Industry in Kenya; Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen Chapter 21. A Look to Fitness Industry in Iran; Sardar Mohammadi and Mohamad Kazem Azami.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 796.0698; Physical fitness centers -- Marketing; Sports -- Marketing
• Languages: English
• ISBNs: 9781800438521; 9781800438507
• Related ISBNs: 9781800438514
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.