PR technology, data and insights : igniting a positive return on your communications investment /: igniting a positive return on your communications investment. (2021)

• Record Type: Book
• Further Information: Note: Mark Weiner ; foreword by Tina McCorkindale.
• Authors: Weiner, Mark, 1946-
• Other Names: PR Technology, Data and Insights McCorkindale, Tina writer of supplementary textual content.
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Section - ONE: Technology, Data, and Insights; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Technology; Chapter - 02: Data; Chapter - 03: Insights; Section - TWO: The Public Relations Continuum; <ul style='padding-top:0;list-style:none;'>Chapter - 04: The Landscape Analysis; Chapter - 05: Setting Objectives; Chapter - 06: Strategy and Tactics; Chapter - 07: Evaluation
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 659.20285; Public relations -- Technological innovations; Public relations -- Management
• Languages: English
• ISBNs: 9781398600416
• Related ISBNs: 9781398600423; 9781398600409
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.