Ignition : superior communication strategies for creating stronger connections /: superior communication strategies for creating stronger connections. (2021)

• Record Type: Book
• Further Information: Note: Matthew L. Moseley.
• Authors: Moseley, Matthew L
• Contents: TABLE OF CONTENTS Acknowledgments About the Author Introduction: Blast Off Part One Communication from the Beginning: History and Philosophy Spark Controlling Your Environment Meaning Out of the Mire Public Opinion: A Brief Primer on Public Affairs Rule of Reaction Friction State of the World: Desperate as Usual The Red Baron Meets the Buddha Decision Making Working the Room Part Two Communications Planning and Implementation Where Are You Going? Reason and Emotion in Stories Messaging and Movements Hero's Journey: A formula for how to tell a good story Anatomy of a Butterfly: Inside the Microsoft campaign Good as Gold: Power of Metaphor Date in the New Bacon: Targeting Our Digital World Holy Trinity: Time, Money and People Rocking the Vote Ignition Communications Planning Template Part Three Why Days of Action Participant, Not Spectator Ash Blast Your Rock, Your World
• Edition: 1st
• Publisher Details: New York : Productivity Press
• Publication Date: 2021
• Extent: 1 online resource, illustrations (colour)
• Subjects: 302.2; Communication; Communication planning; Public relations
• Languages: English
• ISBNs: 9781000368574; 9781000368550; 9781003159513
• Related ISBNs: 9780367747817; 9780367559427
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.