Brand management : an introduction through storytelling /: an introduction through storytelling. (2021)
- Record Type:
- Book
- Title:
- Brand management : an introduction through storytelling /: an introduction through storytelling. (2021)
- Main Title:
- Brand management : an introduction through storytelling
- Further Information:
- Note: Emmanuel Mogaji.
- Authors:
- Mogaji, Emmanuel
- Contents:
- 1 Introduction to Brand Management2 Ethical Branding3 Brand Philosophy4 Brand Positioning5 Brand Identity6 Brand Integration7 Brand in the Digital Era8 Brand Equity9 Brand Extension10 Brand Mergers and Acquisitions11 Brand Architecture12 Contemporary Issues in Brand Management.
- Publisher Details:
- Basingstoke : Palgrave Macmillan
- Publication Date:
- 2021
- Extent:
- 1 online resource, illustrations (black and white, and colour)
- Subjects:
- 658.827
Branding (Marketing)
Brand name products
Storytelling - Languages:
- English
- ISBNs:
- 9783030661199
- Related ISBNs:
- 9783030661182
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.736897
- Ingest File:
- 15_017.xml