Activate brand purpose : how to harness the power of movements to transform your company /: how to harness the power of movements to transform your company. (2021)

• Record Type: Book
• Further Information: Note: Scott Goodson, Chip Walker.
• Authors: Goodson, Scott; Walker, Chip
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Living in the age of movement; Chapter - 02: Defining movement marketing; Chapter - 03: Business benefits to movement marketing; Chapter - 04: Creating a movement inside your company; Chapter - 05: Expanding that movement beyond your company; Chapter - 06: Movement marketing in practice – the step-by-step guide; Chapter - 07: The power of purpose – local and global; Chapter - 08: Movement marketing in the future
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.827; Branding (Marketing) -- Management; Social responsibility of business
• Languages: English
• ISBNs: 9781789668254
• Related ISBNs: 9781789668261; 9781789668247
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.