How to win work : the architect's guide to business development and marketing /: the architect's guide to business development and marketing. (2021)

• Record Type: Book
• Further Information: Note: Jan Knikker.
• Authors: Knikker, Jan
• Contents: 1 How we are supposed to work for free 2 We can do better 3 To specialise or not to specialise 4 Marketing: a dirty word 5 Mission and vision 6 Branding and company culture PUBLIC RELATIONS 7 "If I was down to my last dollar, I would spend it on PR" 7.1 Writing a marketing strategy 8 The office is your business card 9 Your website: your online shop window 10 Your work amidst a changing media landscape 10.1 Print 10.2 Online media 10.3 Social media 10.4 TV and Youtube 10.5 Vlogs and podcasts 10.6 Crisis communication and the outreach that might prevent it 10.7 Others 11 Lectures 12 Receiving or organising awards 13 Your product in the picture 13.1 The drawing 13.2 The render 13.3 Collages and hand-drawings 13.4 Talking to clients: the project text and press release 13.5 The model 14 The built project 15 The project book 16 Exhibitions 17 Prioritising BUSINESS DEVELOPMENT 18 Business development, the direct way to win new work 19 Client relationships 20 Who are you as a person, and how do you approach selling? 21 Just do it 22 Going abroad 23 Fairs 24 How to calculate a fee 25 Contracts: managing risks and keeping promises 26 It’s not easy being green 27 The pitch 28 Broadening your portfolio 29 Planning 30 Collaborations 31 Learning from others 32 Styles 33 Ethics for architects 34 Suing your client 35 Spam and fraud 36 Crisis CASE STUDIES 1 shedkm 2 MgMaStudio 3 Studio MUTT 4 Coffey Architects 5 David Millar Architects 6 Feilden Fowles 7 Turner Works 8 From 0 to 100 staff in 15 years
• Edition: 1st
• Publisher Details: Newcastle upon Tyne : RIBA Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.4012; Business planning; Marketing -- Management; Architects -- Vocational guidance; Architectural firms; Success in business
• Languages: English
• ISBNs: 9781000374254; 9781000374193; 9781003163992
• Related ISBNs: 9781859469323
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.