Practical research methods for media and cultural studies : making people count /: making people count. (2006)

• Record Type: Book
• Further Information: Note: Maire Messenger Davies and Nick Mosdell.
• Other Names: Davies, Máire Messenger; Mosdell, Nick
• Contents: Acknowledgements vi PART ONE: DESIGN: 'PLANNING IT' 1 1. Introduction 3 2. What is Your Research Question? 17 3. Choosing a Method 33 PART TWO: EXECUTION: 'DOING IT' 57 4. Sampling 59 5. The Practicalities 72 6. Instrument Design: The Questionnaire 78 7. Content Analysis 98 8. Piloting 108 9. Special Audiences -- Work with Children 113 PART THREE: ANALYSIS: 'UNDERSTANDING IT' 133 10. Data Analysis 135 11. Presenting Results 156 12. Information for Teachers 162 13. Conclusion and Summary 171 Bibliography and References 173 Appendices 177 1. Graphs 179 2. Multiple Responses 184 3. Example SPSS Exercise 189 4. Questionnaire Design Guide 190 Index.
• Publisher Details: Athens, Ga : University of Georgia Press
• Publication Date: 2006
• Extent: 1 online resource ([vi], 202 p.), ill
• Subjects: 302.230072; Humanities -- Research -- Methodology; Humanities -- Statistical methods; Mass media -- Research -- Methodology; Culture -- Research -- Methodology; EBOOKS; COMMUNICATION; MEDIA; CULTURAL STUDIES; RESEARCH METHODS; QUESTIONNAIRES; DATA ANALYSIS; DATA COLLECTION; STATISTICS; COMMUNICATIONS STUDIES; MEDIA STUDIES; Humanities -- Statistical methods; Humanities -- Research -- Methodology; Mass media -- Research -- Methodology; Electronic books
• Languages: English
• ISBNs: 0748627189; 9780748627189
• Related ISBNs: 9780820329239; 0820329231; 9780820329246; 082032924X
• Notes: Note: Includes bibliographical references (p. 173-175) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.