Logo savvy : top brand-design firms share their naming and identity strategies /: top brand-design firms share their naming and identity strategies. (©2011)

• Record Type: Book
• Further Information: Note: Perry Chua & Dann Ilicic.
• Other Names: Chua, Perry; Ilicic, Dann
• Publisher Details: Beverly, Mass : Rockport Publishers
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (191 pages), illustrations
• Subjects: 741.6; Corporate image; Logos (Symbols); Industrial design coordination; Trademarks; Branding (Marketing); Branding (Marketing); Corporate image; Industrial design coordination; Logos (Symbols); Trademarks; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781616736668; 1616736666
• Related ISBNs: 9781592535071; 1592535070
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.