Logos 01 : an essential primer for today's competitive market /: an essential primer for today's competitive market. (©2007)

• Record Type: Book
• Other Titles: Design matters; Logos zero one; Logos one
• Further Information: Note: Capsule.
• Other Names: Capsule (Firm)
• Contents: Cover -- Title -- CONTENTS -- INTRODUCTION -- What Is a Logo? -- PLANNING -- Setting Strategy -- Conducting Research -- Fundamentals of Planning -- CREATING -- Essential Criteria -- Creativity and Knowledge -- IMPLEMENTING -- Logo Launch -- Consistent Flexibility -- Practical Considerations -- CASE STUDIES -- LOGO GALLERY -- Consumer -- Corporate -- Creative -- Food and Beverage -- Media and Entertainment -- Nonprofit -- Retail -- CONTRIBUTORS -- ABOUT CAPSULE
• Publisher Details: Gloucester, Mass : Rockport Publishers
• Publication Date: 2007
• Copyright Date: 2007
• Extent: 1 online resource (191 pages), illustrations
• Subjects: 741.6; Logos (Symbols) -- Design; ANTIQUES & COLLECTIBLES -- Paper Ephemera; DESIGN -- Clip Art; DESIGN -- Graphic Arts -- Branding & Logo Design; DESIGN -- Graphic Arts -- Commercial & Corporate; DESIGN -- Graphic Arts -- Illustration; Logos (Symbols) -- Design; Electronic books
• Languages: English
• ISBNs: 9781616736415; 1616736410
• Related ISBNs: 9781592533411; 1592533418
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.