Field guide : how to be a fashion designer /: how to be a fashion designer. (2009)

• Record Type: Book
• Other Titles: How to be a fashion designer
• Further Information: Note: Marcarena San Martin.
• Other Names: San Martin, Marcarena; Krell, Kevin translator.
• Contents: Cover -- Title -- CONTENTS -- PREFACE -- THE WORLD OF FASHION -- WHAT IS FASHION? -- REASONS AND PURPOSES OF DRESS -- ORIGIN AND EVOLUTION OF FASHION -- Aristocratic Fashion -- Centennial Fashion -- Open Fashion -- ORGANIZATION OF THE CURRENT FASHION SYSTEM -- Haute Couture -- Prît-À-Porter -- Sportswear -- Large-scale distribution -- The world of luxury -- GLOSSARY -- DEVELOPMENT PROCESS -- REFERENCES -- THE SKETCHBOOK -- SILHOUETTES AND LINES -- COLOR -- MATERIALS AND FABRICS -- Fibers -- Fabrics -- Accessories CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE -- Proportions -- Poses -- Representation techniques -- TECHNICAL SPECIFICATION -- THE PATTERN -- THE MOULAGE -- THE TEST GARMENT -- THE PROTOTYPE -- GLOSSARY -- PRODUCTION -- CHAINS OF PRODUCTION -- PURCHASE OF RAW MATERIALS -- Textile fairs -- Purchasing alternatives -- The suppliers -- TEXTILE ENNOBLING -- Dyeing -- Bleaching -- Prints -- Dressings -- COLLECTION OF SAMPLES -- Pattern grading -- CALCULATION OF COSTS -- PRODUCTION -- WAREHOUSE -- CALENDAR -- PRODUCTION MANAGEMENT GLOSSARYSALES AND DISTRIBUTION -- SALES PROCESS -- The agent or sales representative -- Presentation of the collection -- Making the sale -- Post-sales service and penalizations -- DISTRIBUTION -- The multi-brand store -- The single-brand store -- Large department stores -- Outlets -- Supermarkets and hypermarkets -- Catalog sales -- Street markets -- The website -- GLOSSARY -- COMMUNICATION -- FASHION AND COMMUNICATION -- PROCESSES AND AGENTS -- The press office -- Public relations -- The advertising agency -- Celebrities INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction -- SEASONAL INSTRUMENTS OF COMMUNICATION -- MEDIA -- The press -- Television and radio -- Exterior advertising -- GLOSSARY -- RECOMMENDED READING -- DIRECTORY OF FASHION DESIGN SCHOOLS
• Publisher Details: Beverly, Mass : Rockport Publishers
• Publication Date: 2009
• Extent: 1 online resource (191 pages), illustrations, facsimiles
• Subjects: 746.92023; Fashion design -- Vocational guidance; CRAFTS & HOBBIES -- Fashion; DESIGN -- Fashion; Fashion design; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781610601702; 9781592534913; 1592534910
• Related ISBNs: 161060170X; 1592534910
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.