Packaging makeovers : graphic redesign for market change /: graphic redesign for market change. (©2011)

• Record Type: Book
• Further Information: Note: Stacey King Gordon.
• Other Names: King-Gordon, Stacey
• Contents: ""Cover""; ""Title""; ""Dedication""; ""Contents""; ""Introduction""; ""A New Sales Pitch: MANUFACTURER CHANGE OF FOCUS""; ""Adobe Acrobat""; ""Balducciâ€?s""; ""Café de Lya""; ""Ciao Bella""; ""Dole Fruit Bowls""; ""Secrets of Success""; ""Fruit to Go""; ""La Milita""; ""Live a Little""; ""Origin""; ""Pearls Olives""; ""Extreme Makeovers: LEAVE BEHIND INEFFECTIVE DESIGN""; ""Beefeater Crown Jewel""; ""Canyon Road""; ""Fairytale Brownies""; ""Frutier Fruit Drink""; ""Secrets of Success""; ""Nandoâ€?s Salad Dressings""; ""Sir Laurence Olivier, The Bible CD Box Set""; ""Tend Blends"" ""W. M. Barr""""Trading Up: REVAMPING OUTDATED DESIGN""; ""Avon""; ""Barbie""; ""DeLorme""; ""Lionel Trains""; ""Secrets of Success""; ""Old Spice""; ""LensCrafters""; ""Schroeder Milk""; ""Tsar""; ""Changing Faces: REDESIGNING TO REMAIN COMPETITIVE""; ""Aveeno""; ""Clearly Canadian""; ""Epson""; ""Secrets of Success""; ""Lipovitan""; ""Sackets Harbor War of 1812 Ale""; ""Somerfield""; ""Xerox""; ""Directory""; ""About the Author""
• Publisher Details: Gloucester, Mass : Rockport Publishers
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (160 pages), illustrations, facsimiles
• Subjects: 658.8/23; Packaging -- Design; Branding (Marketing) -- Management; Graphic arts; BUSINESS & ECONOMICS -- Advertising & Promotion; Packaging -- Design; Graphic arts; Electronic books
• Languages: English
• ISBNs: 9781610597067; 1610597060; 9781592533992
• Related ISBNs: 159253399X; 159253399X; 1592531105; 9781592531103
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.