Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions /: packaging : an essential guide for implementing effective package design solutions. (2013)

• Record Type: Book
• Further Information: Note: Grip.
• Other Names: Grip (Firm : Chicago, Ill.), responsible party.
• Contents: Cover -- Title Page -- Contents -- Chapter 1: SHELVING, DESIGNED TO SELL -- Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE -- Chapter 3: WORKING WITH A BUDGET -- Chapter 4: NAMING SYSTEMS & VARIETIES -- Chapter 5: PRIMARY VS. SECONDARY PACKAGING -- Chapter 6: IN-HOUSE AGENCIES -- Chapter 7: MATERIALS & SUBSTRATES -- Chapter 8: BRAND REFRESH -- Chapter 9: COLOR -- Chapter 10: PHOTOGRAPHY & STYLING -- Chapter 11: DESIGNING FOR FOOD -- Chapter 12: HUMOR -- Chapter 13: PACKAGING FOR KIDS -- Chapter 14: SPIRITS, WINE & BEER -- Chapter 15: MAKE IT GIFTABLE Chapter 16: ENDCAPDESIGNER CREDITS -- ABOUT THE AUTHOR
• Publisher Details: Beverly, MA : Rockport Publishers
• Publication Date: 2013
• Extent: 1 online resource (191 pages), color illustrations
• Subjects: 741.6; Packaging -- Design; ART -- Techniques -- Drawing; Packaging -- Design; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781610589529; 1610589521
• Related ISBNs: 9781592538133; 1592538134
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.