Design elements : using images to create graphic impact : a graphic style manual for effective image solutions in graphic design /: using images to create graphic impact : a graphic style manual for effective image solutions in graphic design. (2013)

• Record Type: Book
• Further Information: Note: Aaris Sherin.
• Other Names: Sherin, Aaris
• Contents: Introduction: Imagery in Design -- Chapter 1 Image Formats and Use -- What Are Images? -- History -- Where and When to Use Images -- Who Uses Images? -- Why Use Images? -- Mood Boards -- How It's Done -- Digital versus Analog -- Imagery from Props or Objects -- How It's Done -- Images as Illustration or Fine Art -- Line Art and Silhouette -- Collage, Montage, and Photomontage -- Photographic Imagery -- How It's Done -- Texture -- Pattern -- How It's Done -- Abstraction versus Representation. Graphic Translation -- Chapter 2 Communicating with Imagery -- Image and Form -- Proximity -- Storytelling -- How It's Done -- Scale -- Space and Illusion -- Dominant versus Subordinate -- Tension -- Repetition and Rhythm -- Customizing Imagery -- Layering Imagery -- Cropping Images -- Image Selection: Where, When, and How -- How It's Done -- Color and Imagery -- Limited Color Palettes -- Color Palettes and Imagery -- How It's Done -- Value -- Choosing a Color Palette -- Image-Based Color Palettes -- Chapter 3 Sourcing and Regulation. Sourcing Imagery -- How It's Done -- Regulation and Copyright -- Moral Rights and Copyright -- Commissioning Images -- Commissioning Illustration -- Commissioning Photography -- Buying Images -- Clip Art -- Reproducing Images -- Image Resolution -- Preparing and Saving Imagery -- How It's Done -- Chapter 4 The Power of Imagery -- Catching and Directing Attention -- Transmitting Ideas -- Meaning and Symbolism -- How It's Done -- Targeting an Audience -- How It's Done -- Matching Imagery to an Audience -- Narrative and Storytelling. Visual/Verbal Synergy -- Unexpected Imagery -- Using Images Responsibly -- Chapter 5 Image in Context -- Design in Context -- How It's Done -- Layouts and Publications -- Imagery and Type -- Design for Clarity -- Type as Image -- How It's Done -- Packaging -- How It's Done -- Display and Installation -- Working On-Screen -- Motion and Media -- 15 Rules for Working with Imagery -- Contributors -- Acknowledgments -- About the Author.
• Publisher Details: Beverly, MA : Rockport Publishers
• Publication Date: 2013
• Extent: 1 online resource, illustrations (some color)
• Subjects: 741.6; Commercial art -- Technique; Visual communication -- Technique; DESIGN -- Graphic Arts -- General; DESIGN -- Reference; ANTIQUES & COLLECTIBLES -- Paper Ephemera; DESIGN -- Clip Art; DESIGN -- Graphic Arts -- Branding & Logo Design; DESIGN -- Graphic Arts -- Commercial & Corporate; DESIGN -- Graphic Arts -- Illustration; Commercial art -- Technique; Visual communication -- Technique; Commercial art -- Technique; Visual communication -- Technique; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781610586276; 1610586271
• Related ISBNs: 9781592538072; 159253807X
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.