Best practices for graphic designers, grids and page layouts : an essential guideline for understanding & applying page design principles /: an essential guideline for understanding & applying page design principles. (©2012)

• Record Type: Book
• Further Information: Note: Amy Graver & Ben Jura.
• Other Names: Graver, Amy; Jura, Ben
• Contents: Cover -- Title Page -- CONTENTS -- INTRODUCTION -- Vignelli Associates: Approach to Grid-based Design -- ELEMENTS OF A GRID SYSTEM: An Overview -- Oikos Associati: Turning the Grid into a Focal Point -- BASIC STRUCTURES: Single-Column/Manuscript Grids -- Multicolumn Grids -- Modular Grids -- Hierarchical Grids -- Baseline Grids -- Compound Grids -- UPPERCASE Magazine: Multicolumn Flexibility -- BEHIND THE GRID: An Overview -- Type and Column Widths -- HOW Magazine: Designing for Designers -- Type and Vertical Increments -- Type and Balance in Columns -- The Golden Section Caserta Design: Layout That Evokes an Emotional Response -- Live Area: Page Size -- Symmetry and Composition -- Folds and Relationship of Content Across Pages -- Production Considerations -- UnderConsideration: Grouping with Grids -- CONTENT STRUCTURE: An Overview -- Development of Read/Progression of Info -- Grouping Information -- Rhythm and Flow -- Pacing -- Memo Productions: Content Is King -- Alexander Isley, Incorporated: Illustration Grouped with Text -- Here Design: Illustrations Add Flavor to Layouts -- RELATIONSHIP OF DESIGN COMPONENTS: An Overview -- How Text and Image Can Be Separated How Text and Image Can Be Unified -- Space -- Scale -- 804: Spatial Flexibility -- WIRED Magazine: Design Fidelity Across Platforms -- TYPE AS IMAGE: An Overview -- Hand Lettering and Illustrative Typography -- Caption Treatment -- Pull Quotes -- Folios and Wayfinding -- Matador: Layout with a Typographic Focus -- COLOR: An Overview -- Color As a Unifying Element -- Color As an Organizational Tool -- AdamsMorioka: For the Love of Color -- BREAKING THE RULES: An Overview -- Grid Deconstruction -- Optical Composition -- Organic Design -- Modern Dog: Design Organically But Think Rationally Lucid Design: The Twelve-Column Grid and Website Design -- HIERARCHY/ORGANIZATION OF INFORMATION: An Overview -- Organizing the Content Scale and Impact -- Typographic Techniques Can Impact Flow -- Negative Space As a Map -- Using Relative Position to Establish Importance -- Color Can Bring Content Forward, or Push It Back -- Brandon Bird Design: Grids on Display -- Elements: A Modular System to Ease Line Extension -- The Official Manufacturing Company: Divisions in Space Form Content Areas -- PAGE STRUCTURE: An Overview -- Size and Shape of the Page -- Page Margins
• Publisher Details: Beverly, MA : Rockport Publishers
• Publication Date: 2012
• Copyright Date: 2012
• Extent: 1 online resource (192 pages), illustrations (chiefly color)
• Subjects: 741.6; Graphic arts -- Technique; DESIGN -- Graphic Arts -- General; ANTIQUES & COLLECTIBLES -- Paper Ephemera; DESIGN -- Clip Art; DESIGN -- Graphic Arts -- Branding & Logo Design; DESIGN -- Graphic Arts -- Commercial & Corporate; DESIGN -- Graphic Arts -- Illustration; Graphic arts -- Technique; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781610584128; 1610584120
• Related ISBNs: 9781592537853; 1592537855
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.