The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites /: how to apply visual design principles to engage users on desktop, tablet, and mobile websites. (©2012)

• Record Type: Book
• Other Titles: How to apply visual design principles to engage users on desktop, tablet, and mobile websites
• Further Information: Note: Jason Tselentis.
• Other Names: Tselentis, Jason
• Contents: Cover -- Title -- DedicatIon -- Contents -- Preface: Reflections on Electronic Media -- Introduction: Twelve Fundamentals -- 1. Know the Material -- 2. Know the Audience -- 3. Understand the Scope -- 4. Understand the Final Production -- 5. The Fold -- 6. Adaptability -- 7. Rough It Out -- 8. Itâ€?s All Type and Image -- 9. Use a Grid -- 10. Contrast, Contrast, Contrast -- 11. Interface Unity -- 12. Interface Variety -- Chapter 1: The Digital Realm -- The Online Experience -- Users -- Interactivity -- Navigation and Metaphors Chapter 2: Managing the DesignTeam Roles -- The Design Process -- Structure and Sequence -- Concept and Testing -- Chapter 3: Format + Layout -- The Format -- Composition Basics -- Composition Tools -- Visual Relationships and Contrasts -- Dynamics -- Chapter 4: Typography -- Type Primer -- Permutations and Sizes -- Designing with Type -- Nuances -- Chapter 5: Color + Pattern -- Seeing and Making Color -- Working with Color -- Texture and Pattern -- Visual Properties -- Chapter 6: Image + Illustration -- Image Modality -- Imagined Worlds The Language of ImagesPushing Boundaries -- Chapter 7: The Online Brand -- Brand Basics -- Look and Feel -- Engagement -- Appendixes -- Glossary -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X
• Publisher Details: Beverly, MA : Rockport Publishers
• Publication Date: 2012
• Copyright Date: 2012
• Extent: 1 online resource (256 pages), color illustrations
• Subjects: 686.2/2; Graphic design (Typography); Information display systems; DESIGN -- Graphic Arts -- Typography; Graphic design (Typography); Information display systems; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781610584012; 1610584015
• Related ISBNs: 9781592537785; 1592537782
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.